Tuesday, March 26, 2024

Chase me

BBC Director General Tim Davie wrote it himself. Who else would insert "by the way" three times ahead of delivery ?  Jeopardy came up twice: "The jeopardy is high." And "in a competitive global market, the pressure on huge international businesses to deliver efficiency creates genuine jeopardy for local IP and the telling of our stories."

In early bulletins on Radio, it was previewed as a 'landmark' speech, but someone cut that by 7am. BBC News online has picked up on "BBC to explore how to reform licence fee". 

In management speak, Tim has moved from four squares of delivery of "Value For All", to three pillars. Last year it was 'Get the content right; ensure “you are joined up and using online flawlessly”; maintaining impartiality in the face of enormous pressure; and correct use of the BBC’s commercial income.' Now it's "Pursue truth with no agenda, Back British storytelling and Bring people together". 

The new number one is a triumph of negativity creating confusing language. Imagine being chased by Deborah Turness waving, er, nothing. 


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