The totally-aligned team at BBC News Online are kicking themselves gently.
They got over 5m views for first story headlined "Princess of Wales says she is undergoing cancer treatment". However, over the first few hours that the story spread, there were over 2m searches including the word 'Kate', not part of the deferential BBC headline, generating traffic that the BBC missed out on. By 0100 the following day, the headline became "Kate, Princess of Wales: I am having cancer treatment".
And subsequent stories got the same treatment:
"Kate statement in full: Princess of Wales in early stages of cancer treatment"
"Kate cancer diagnosis rewrites story of past weeks"
"Kate statement in full: Princess of Wales in early stages of cancer treatment"
"Kate cancer diagnosis rewrites story of past weeks"
"Kate cancer: Outpouring of support for Catherine after news of diagnosis"
"Kate and William 'enormously touched' by public support"
"Kate and William need time and space to heal, says former royal spokesman"
"What Kate video tells us about royal strategy"
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