Apples and oranges

Whilst the bald maths of adding overnight BARB ratings to internal streaming figures may be correct, it's not the usual way of calculating success. It implies full viewing, and normally the BBC waits for the full seven day figures from BARB. Will Eastenders tweet them when they come ?

 

The combined total of @BBCOne views and @BBCiPlayer streams for the Christmas Day #EastEnders Special was a whopping, 6.54 million!

Over the ‘Festive Fortnight’ EastEnders was also the most streamed programme on iPlayer with a total of 26.28 million streams. We couldn’t be… pic.twitter.com/KMm6Q2uNAH

— BBC EastEnders (@bbceastenders) January 4, 2024