The version of bbc.com seen by users in the USA has had a makeover this week. The BBC's selfless drive to bring culture and enlightenment to the emerging democracy, in return for advertising dollars, now includes "Green Getaways," a series about greener, cleaner ways to travel, and "Changing Room," a series about moving fashion into a climate-conscious future.
It's hard to see all the stories that are promoted on this site, but this week, they have included "A designer's guide to Vienna shopping", "Meet the designer behind Beyonce's neon green sari" and a pointer to a 5 minute film "El Dorado: The remarkable story behind a mythical city".
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