Stunts

Another job ad I'm struggling to understand. It's for Senior Manager, Programming, FAST Channels, BBC Studios, based in New York. Not Sunshine Desserts. 

"The successful candidate will focus on audience insights and channel development, using key performance indicators to assess and reactively refine scheduling strategies, build campaigns and execute audience-building programming stunts."

You'll be required to "develop impactful channel-specific content buckets", "optimize go-to-market strategies for both new key titles and existing premium library content,"  and have the "ability to act as a BBC and/or British content evangelist".