Two and a half years into its existence, GB News is seeking to raise another £30m to carry the fledgling disruptor forward - and it seems to be trying to widen both its range of investors and board level experience.
Financially, Sir Paul Marshall is the lead board member at owners All Perspectives Ltd, joined by Paul Farmer, developer of Parler, now US-based most of the time; Baroness Helena Morrissey; and a representative of Legatum.
The network is experimenting with all sorts of fundraising, from membership schemes to lotteries. Its also paying some 'talent' rather a lot, with varying levels of return, and risks to future audiences. Is Jacob Rees Mogg worth the equivalent of £380k a year ? Is Farage the pull he once was ? Is Boris Johnson a broadcaster you can produce ?
At board level, they probably need someone with enough media savvy to calm things down with Ofcom, and steer presenters and programmes away from interviewing each other - Christys and Farage, Grimes and Tice etc. They also need someone with enough savvy to look at future digital distribution strategy.
No comments:
Post a Comment