Saturday, November 25, 2023

Selling fast

Strategic fund-raising at GB News continues apace. The current attempt to turn its online offerings into a paywalled club comes at the same time as peak audience figures are down to around 30k for the hour normally filled by Nigel Farage.  

At their online shop, you can buy three GB News' bumper stickers for £10. Normal marketing strategy would be to give them away.   Farage Talking Pints glasses, in a parody of the Carling logo, cost £15.  The only other merchandise with a presenter's name attached is a Breakfast with Eamonn and Isabel mug, at £14 - it's described as a 'Limited Edition'.  

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