It's probably a smart idea to build on a successful brand. The BBC's biggest 'podcast' in terms of audience is The Global News Podcast, a twice-daily half hour of news from the teams that make bulletins for the World Service, going since 2007. There are surrounding ads if you download abroad, but I sure there's no big salaries for presenters like Jackie Leonard, Nick Miles, Robin Brandt and Jannat Jalil.
One suspects there's more money changing hands in the The Global Story, coming from BBC World Service, BBC Studios and the BBC Long Form Audio News Podcast Team, with presenter Katya Adler, starting on 27 November. Just remember Samira Ahmed v Jeremy Vine.....
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