Tuesday, September 26, 2023

This Is BBC One

Gary Lineker has drawn sharp intakes of breath from some for publishing iPlayer stats showing Match of The Day at the top of a chart of catch-up viewing. 

It seems odd to me that this sort of info is deemed to be 'not right for the public'. Tim Davie happily tells MPs he gets a combined dashboard of viewing every morning, which merges overnight linear figures with on-demand and catch-up. If that's what's driving how the BBC spends and schedules, why shouldn't it be shared, at least in headline form ?  It makes more sense than the quarterly blah-blah we get about squillions of requests. 











The Lineker Chart confirms that Match of the Day is on a bit late for some, and they have a catch-up habit, often only watching for 'their team'.  Thus minutes consumed average 32%. 

The chart also confirms that the EastEnders audience has been across on-demand for some time, as episodes started shifting around the linear schedule. 

The oddity is that, at Number 15, you get This Is BBC One HD, a 30 minute loop, which viewers get when a programme is not available on the HD channel - i.e. regional opt-outs. This chart says over 800,000 'viewers' requested the programme - and, on average, watched 19 minutes. 

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