Friday, September 22, 2023

Mild

The Culture Select Committee has come up with a rather mild criticism of the BBC's de-localising radio strategy. 

We continue to be concerned about the impact of the BBC’s Digital First strategy on linear TV and radio audiences. Sharing content across large areas risks undermining the sense of localness that has, until now, made BBC local radio distinct. We are similarly concerned that the direction of travel in linear TV provision could also diminish coverage for local audiences. While we recognise that the latest license fee settlement is difficult for the BBC, its changes to local radio and local TV provision are evidence that the drive to prioritise digital strategies can often come at the expense of local audiences. 

The regionalisation effect is now becoming clearer.  This has been an old-fashioned BBC squeeze on  'expensive' over-50s, with not just a reduced number of posts the target, but a major reduction in the wage bill, and a move to cheaper, younger, less experienced staff.   Sadly, it's easier to reach an over-50 audience with over-50 presenters. The decline of BBC Local Radio will continue, but faster.... 

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