Tuesday, August 29, 2023

Give them what they want

Is there an honest and straightforward path to be taken in online public service journalism, between producing the stories that need to be told, stories of significance, resonance and importance that inform, and straightforward clickbait, designed to exploit existing interests to produce 'hits'  ?

The BBC obviously still thinks that path is available, and is advertising for a Senior Journalist Search Specialist. 

"The Senior Journalist for Search will help grow BBC News’ audience from search channels in 40+ languages and in more than 60 markets; aligning search with editorial priorities, improving the performance of our site on search engines and developing journalists’ skills, knowledge and championing a digital-first culture across multiple newsrooms."

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