Yet more evidence that the Marketing Tail is wagging the BBC News Dog. Here's the top three 'Key responsibilities and accountabilities' for the role of Account Executive, BBC Global News, West Coast, based in Los Angeles.
• Responsible for maintaining and growing revenue for the BBC across our suite of digital properties (including BBC.com, BBC World Service Language Sites, TopGear.com, and BBC Podcasts), both directly and programmatically.
• Leverage BBC’s brand position to create compelling sales solutions for clients and ad agencies.
• Drive creativity and ideas that differentiate BBC in the competitive News & Information marketplace.
• Leverage BBC’s brand position to create compelling sales solutions for clients and ad agencies.
• Drive creativity and ideas that differentiate BBC in the competitive News & Information marketplace.
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