Leaders like Rhodri and Jason love a stretch target, which is shared with their All New BBC Local management superstructure. As in the previous post - "However and wherever audiences consume us, live or on demand, we want to be there for them with the objective that we reach 50% of audiences across the UK every single week".
Hang on - what's this in the latest Annual Report ?
50% of adults in England [are] consuming BBC England content on average per week.
Source Compass by Ipsos UK 16+
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