The BBC's investment in getting 'big in America' continues apace. New York-based Chief Commercial Officer Tara Maitra has promised "a brand-new, re-engineered BBC.com and BBC app coming first to North America this fall."
"As the single most trusted news brand in the U.S., our goal is to deliver a digital experience that matches the calibre of our world-class content. The new site and app will offer a totally reimagined, streamlined and contemporary digital experience that will also allow us to be more nimble, more flexible and maximize both reach and impact for our advertising partners.
"While most people know the BBC as the public service broadcaster, outside of the UK BBC Studios serves as stewards of the brand by, among other things, operating BBC.com and commercializing our trusted news and editorial content and platforms so that we can continue to help fund the BBC’s renowned journalism worldwide."
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