GB News are delighted that they've been placed as No 1 in News in the 2023 rankings produced by Brand Love, which is part of Savanta, who create a rolling survey which claims to poll 45,000 over a year. Asked about 110 media 'brands'. GB News comes 53rd in the overall list, which is topped by Netflix, YouTube, Whatsapp, Google and Spotify.
Some statistical wizardry comes into play: "Brand Love is calculated as the percentage of people stating that they "love" a brand, based on a score of one to six. The league table of Top 100 Media Brands is then created by ranking the organisations by their Brand Love score, having met suitable brand awareness criteria. "
And the BBC, ITV and Sky are ranked only as "Broadcasters". So "News" is headed by GB News (and they came third last year, behind The Guardian and the Metro).
I'm sure this sort of polling insight will encourage an appropriate list of companies to use Savanta.
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