Wednesday, May 24, 2023

Broadcast matters again

Odd that Piers Morgan has got excited about stale old linear broadcast ratings again.... 


Mr Morgan, 58, a weekday tv host off and one since 2011, seems finally to have pulled ahead of Jacob Rees Mogg at GB News, a weekday tv host for coming up to three months. 

On Monday, Mr Morgan averaged 56,000 viewers across the 8pm hour, with the Moggster on 44,000. Last night, Jacob, a Conservative MP, had one of those Groucho Marx mirror shows, 'interviewing' John Redwood, a Conservative MP.  This may have driven even more viewers to the rapidly-greying Morgan.  

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