With a NUJ work to rule in England underway, and a second one-day strike next week, Rhodders isn't budging from taking money out of local radio to make more online content. Indeed the speech ended with a verbal fanfare, invoking pioneer Frank Gillard (which won't half irritate former execs who think he's doing some right things, but in completely the wrong way)
Our goal is something truly special and unique.
A true local network – a local network that combines brilliant broadcast and online storytelling. A trusted, essential guide to daily life for all our communities.
No one else in the world has created a digitally-led public service media company, with all the possibilities that brings for enhancing lives and responding to the needs of communities across the country. That is now our work and focus.
For me, Frank Gillard understood better than anybody that a true public broadcaster cannot really know its audience – cannot truly belong to its audience – unless it walks in their shoes, unless it breaths the same air, unless it tells their stories.
Our mission must be to honour and burnish his remarkable legacy in the digital age.
Let's hope Kirsty Wark pokes behind this rhetoric when she interviews Rhodri and Charlotte Moore this Thursday, as part of the Creative Cities Convention.
No comments:
Post a Comment