Everyone in

The ambition is welcomed, but the name changes makes little difference. 

Digital UK, the little-known title of the operators of Freeview and Freesat, is changing to Everyone TV. It's owned by the BBC, ITV, Channel 4 and Channel 5. Freeview and Freesat is in use in 20m UK homes. 

Chief Executive Jonathan Thompson (King Edward's Birmingham and BSc Psychology University of Manchester) is a former strategist for Channel 4, Ofcom and the Daily Mail Group, in place at Digital UK since 2013.   "We at Everyone TV will lead the evolution of free television services in the UK so that universality – in all senses of the word – remains a fundamental principle.”