Unwelcome visual noise

I'm grateful to former colleagues for direction to some weapons-grade blah blah associated with a new logo for ITN. 

The dribble comes from Matthew Rudd, of the Rudd Studio: “We decided to build the new logo around the original, simple ITN letterforms to signal a continued dedication to accuracy and impartiality. But this time we set free the rigid, angular line around the letters so that it can move and respond to stimulus like a living cell"

This thinking is embedded in Mr Rudd's Linkedin profile: "I like to make things which are beautiful. This works in a commercial sense because beautiful branding engages people in an emotional way. In more general terms, I am keen to enrich people’s lives a little bit, and to avoid bringing more unwelcome visual noise into the world."