Tuesday, December 27, 2022

New for old

The dogged Daily Express has kept a Christmas nugget under wraps - the BBC paid £7,261,039 for its 2021 digital rebranding exercise. 

The Express has been pursuing the information over eight months, and the Information Commissioner has ruled that the BBC's position that release would damage the Corporation's commercial interests was unreasonable. New logos were designed for BBC One, Two and Four and other services including iPlayer, BBC Sounds, Weather, Sport and Bitesize, with the help of consultants Wolff Olins. 

The main BBC logo was altered with the “three blocks incorporating the letters BBC slightly wider apart, in the corporation’s own Reith font”. 

Except, that, 14 months on, the old logo persists. Take the programmes bit of the Contact The BBC page,  or the Google Play store for the BBC News app from BBC Studios.... 



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