Brand dilution

 These are some of today's top stories from a section of a global website. Your task - guess which.

"The rise of the remote helicopter boss"
"Why toxic in-laws are no stereotype"
"The stepmother myth that persists today"
"Why open relationships are on the decline"
"The dating grey area 'Gen Z' embrace"

They're all on the landing page of BBC Worklife, from bbc.com. You can read it all here in the UK without the ads that make money around the world. The editor of this section is New York-based, and has worked there all her career. She's looking for a Deputy Editor, who must be able to work in New York. 

Two things are happening here. Brand dilution, and a desperate hunt for clicks in the USA. Does anyone ever talk about the risks of this course at the top of the BBC ?