Not, perhaps, quite as enraging as a "Director of Lived Experience", BBC News has just appointed its first-ever "Executive News Editor, Growth and Social."
Blathnaid Healy will be charged with "driving output development and culture change across BBC News digital platforms in the UK and internationally, in English and other languages. Working with other senior colleagues, she will implement a digital-first World Service and be the Editorial lead for BBC News product development." All from a base in Cardiff.
Blathnaid left CNN in August after six years on the digital frontline. One of her projects, "As Equals" was a series first funded by the European Journalism Centre, and then by the Bill and Melissa Gates Foundation, a 'gender-inequality reporting team' producing 'mobile-first' stories from places like Malawi, Haiti, Kenya and Yemen. There's much about 'enterprise journalism' and 'newsletters' in her Twitter feed. With experience at Mashable, and worldirish.com (now merged with irishcentral.com), she seems ideally placed to lead the BBC into a world of Tik-Tokkery and the like.
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