BBC News CEO Deborah Turness and her deputy Jonathan Munro now say they need an Associate Director, Editorial Impact. I've not spotted 'associate' in a News job title over 50 years of reasonably close observation, and therefore suspect it is meaningless puffery, of which there is much more in the full advert.
The job seems to be to prime the pump of 'pre-planned' news, and make sure it is then liberally sprayed over the output until the audience turns, frothing at the mouth, to other outlets.
The successful candidate will be an experienced journalist with excellent news judgement, production and leadership skills, able to optimise, amplify and distribute the very best of our content - from investigations and long form doc’s [sic] to real-time enterprise journalism and on-the-day scoops.
The superhero who gets the gig will be responsible for
Leadership of the Commissioning team to build on the success delivered to-date in optimising our journalism. To strengthen, deepen and refine our growing expertise in delivery of pre-planned/investigative editorial content across multiple outlets.
Drive maximum optimisation of our journalism and distribution of all our premium content through working in collaboration with our Story Teams, planning, programmes and platforms to guarantee delivery.
Creation of a seamless solution to ensure our best news lines and outstanding live moments produced by our own programmes are urgently push-alerted and distributed to all internal outlets for re-use. To achieve this you will need to work with key partners to design the best solutions and systems.
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