Wednesday, August 3, 2022

Sounds old

Another quarter of growth for listening to BBC output via the Sounds app, the website and voice-activated devices. Average weekly reach is up to 4.5m, from 4.06m. Despite the ceaseless campaigning for the 'groovy' stuff, the Top Ten lists are firmly stuck on speech-product, from Radio 4, 5Live and World Service, plus a little Sherlock Holmes from 2009, starring Clive Merrison.  And live listening takes up 65% of the total hours, suggesting a good proportion of "shifted device-listening" rather than new listening. 








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