The BBC is moving its Edinburgh Festival venue from the heart of the University District, in High School Yards, to a Spiegel Tent erected in the new St James Quarter shopping centre, New Town.
The Quarter is home, crucially, to John Lewis, but also features Aesop, Miele, Hotel Chocolat, Pandora and Peleton, to help Auntie reach more of the missing C2DEs north of the border.
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