Tailoring global news

One of the attractions of BBC News in the States for US consumers is a different perspective...in the same the UK-based media junkies drop into CNN, the New York Times, the LA Times etc.

The money-hungry strategists at BBC Studios clearly think Auntie should take the Yanks on at their own game, and have advertised for a Head of Journalism, BBC News US, to be based in Washington, reporting back to visionary Digital News Editor Stuart Millar. 

I hope Deborah Turness is across all this, with her recent experience of trying monetise NBC News in Europe. That didn't end well, either.