Whilst the DG's 'digital first' message resounds around most BBC legions, the News Division marches further into the linear land of Gaul with a new set just around the corner for BBC1 bulletins. Built in secrecy in a sub-sub-basement studio over more than six months, it's bigger than the current glass-box on the newsroom floor. Expect presenters to do much more walking, standing, sitting and standing again in a triumph of accessibility, and not much money down the drain at all.
One presumes, in their quest to find out more about 'what the audience wants', the managers of BBC News have acceded to a range of clear public messages: "That set's looking a bit tired", "I will no longer watch Sophie Raworth unless she has a huge screen behind her", "Come ON, BBC, refresh the look". In these challenging financial times, it can't have been driven by insiders who just like building new sets, can it ? There must be, somewhere, a business case that explains a) how it will increase viewing and b) how it saves money....
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