Serious stuff still drives the bulk of the audience for BBC Sounds, despite the groovy ads seeking that elusive Under-35 pay dirt.
The latest quarterly figures show the average weekly audience at 4.06 million across the app, website and voice-activated devices. We'll be able to read that against the traditional RAJAR quarterly figures which come on Thursday - it's clear some of this 'growth' is just shifting an existing audience to the new platform. 55 percent of overall plays on BBC Sounds were for live content and 66 percent of all listening hours on BBC Sounds were live.
The Archers continues to top the charts for on-demand radio programmes for all adults on BBC Sounds followed by Desert Island Discs and The News Quiz. In podcasts, The Coming Storm, Gabriel Gatehouse's tour round QAnon, topped the three-monthly figures, with Newscast in second, and Ukrainecast in third place. Conspiracy, disinformation, true crime, drama crime and Jonny Dymond on Putin, made up the rest of the top ten, with Garvey and Glover's Fortunately providing the only light relief.
Around the world, BBC audio output secured 288 million downloads on a range of platforms, with the Global News Podcast (BBC World Service), The Documentary (BBC World Service) and Woman’s Hour (Radio 4) the most popular.
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