For me, 'social media clip views' are the non-fungible tokens of audience figure analysis. They clearly matter to Piers Morgan, but note, even at six million, not all of his claimed 7.9m followers are bothering to watch his clips.
**URGENT CORRECTION** Just been told we've actually passed SIX MILLION social media clip views, not 3m.
— Piers Morgan (@piersmorgan) April 28, 2022
Even more amazing! https://t.co/YlUtbDaieH
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