Latest survey data from Kantar suggests streaming is figuring higher in the 'savings' list of hard-pressed household budgets. The proportion of consumers planning to cancel subscriptions, citing cost as the reason, is up to 38%, from 29% in the previous quarter.
But there are still new subscribers, so the total of households signed up for at least one service is only down 215,000 quarter on quarter - at 16.9m.
1.51 million SVoD services were cancelled by households in Q1 2022, up from 1.04 million the previous quarter and 1.20 million a year ago. More than half a million cancellations were attributed to ‘money saving’.
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