Wednesday, April 20, 2022

From a stream to a trickle

Is there money in streaming news programmes in the USA ?  The BBC Studios team in New York is banking rather a lot on a sister product to BBC Select, yet to be formally launched - but this week's events at CNN may have them thinking again. 

Warner Bros/Discovery are thought to have been annoyed by CNN's decision to press ahead with CNN+ just as their 'merger' was going through. The target for CNN+ was 2 million subscribers in the first year; it launched at the end of March, and is thought to have attracted 150,000 to cough up so far. 

Now the Axios website reports that Warner Bros has suspended marketing for CNN+, and replaced CNN Chief Finance Officer Brad Ferrer with Neil Chugani, Discovery's current CFO for streaming and international output. 

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