The new BBC1 idents started last night, and I have a timer running on how long it takes the Mail and Express to pull together some faux outrage about costs. In case you were in the pub, here's what you missed.
📺 You might notice something a bit different on @BBCOne from today. Here's a peek at our new idents ⬇️ pic.twitter.com/wZXdadfhEv
— BBC Press Office (@bbcpress) April 1, 2022
The BBC's in house 'agency', BBC Creative led the work. Man vs Machine, based in Islington and Los Angeles, delivered (they're part of the Landor & Fitch 'global brand & design group, in turn owned by WPP). They used Resonate (headquartered off the Old Street roundabout) for the music; and found the places to film via location specialists Scout Productions.
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