Thursday, March 10, 2022

Soapiness

As Charlotte Moore waits in the Lulu Lyttle Meeting Room atop Broadcasting House, the analysts of Marketing & Audiences are sorting and re-sorting the overnight figures. 

The early news from ITVs big News and Soap Schedule is not good. On Monday, and again last night, the Soap Head to Head at 7.30pm was won by Emmerdale, with 4.1m (25% share), with Eastenders watched by an average of 2.7m.  Though we don't have separate figures, it looks like the second half of the new hour-long ITV National News, starting at 6.30pm, beat The One Show from 7pm. 

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