Wedge

Talking about soft power and global influence, here in the UK you don't get to see all of the ways in which the BBC is wielding its highly-valued journalistic reputation. BBC StoryWorks produces paid-for content which is confined to bbc.com, and thus not available to view here. 

Thanks to Oz-based British radio guru James Cridland, I was tipped off about a new campaign by Visit Britain produced by BBC StoryWorks.  You can't see the editorial content from the UK. 

But Twitter doesn't have the same geo-location blocking options. So there's a whole stream of short videos bigging up holidays in the West Midlands. Here's one...  

Discover endless adventure in the land that inspired J.R.R. Tolkien. #Ad Paid and presented by @VisitBritain. #GreatBritain #WestMidlands #Travel

— BBC StoryWorks (@BBCStoryWorks) February 11, 2022

Harmless ?  I'm not sure; and I'm not sure the BBC should be working with drug companies with a range of issues about product pricing; CGTN, the Chinese state broadcaster banned for a month  last year by Ofcom; Huawei; posh car makers; posh Swiss watchmakers, and more. British consumers are seeing ads for all these companies on Twitter via the BBC.