Thursday, February 3, 2022

The new normal ?

There are not many significant changes in the latest three-month set of radio listening figures, covering mid-September to mid-December. Some changes on the previous quarter may reflect a return to old ways of working - car/lorry/van listening was up to 22%, from the previous 21%, and a pre-pandemic figure of 24%.  Many breakfast shows got a slight boost, as did some mid-morning shows. 

Times Radio will be disappointed in a dip in weekly reach, from 637k to 502k; News UK say internal measuring of listening on 'connected' devices shows an increase. TalkRADIO, despite losing more presenters to GB News, rose from 450k to 542k. LBC as a whole hit new highs, with mid-morning James O'Brien overtaking breakfast's Nick Ferrari reach. 

The saviour of breakfast broadcasting, Chris Moyles, moved up at Radio X to 1.2m, and the station broke the 2m barrier. Greatest Hits Radio, with added Mayo, move ahead strongly in London, with reach up almost 50%. 

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