The average weekly audience for BBC Sounds was 3.8m across the app, website and voice-activated devices in the last quarter, up from 3.8m during the previous three months.
54% percent of overall plays on BBC Sounds were for live content and 65% percent of all listening hours were live - unchanged quarter on quarter. The Top Ten 'on demand' programmes all came from Radio 4 or 4 Extra. In Our Time (see below) and Today stood at 5 and 10 in the Top Ten for under-35s. Eight of the Top Ten podcasts came from Radio 4.
In the really big figures, there were 257 million global podcast downloads across the world during this quarter, Global News Podcast (BBC World Service), The Documentary (BBC World Service) and In Our Time (Radio 4) once again proved the most popular. Of course, the BBC Sounds strategists are about to disrupt this, by making In Our Time available only on BBC Sounds for the first four weeks after transmission. Brilliant, eh ?
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