In the slippery battle of soap schedules, the BBC has finally squished its hands together, and projected EastEnders into the dish directly adjacent to Emmerdale on ITV, from March. It knows it won't win the broadcast ratings war in that slot, but tries to point to the number of viewers that watch the unlovable Londoners on iPlayer.
"In 2021 the Walford based drama was streamed 285 million times as viewers have the opportunity to watch the show when and where they desire." Spread evenly, that ought to add 1.4m to each overnight broadcast rating. Of course, streaming stats don't work like that.
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