How's things at Radio 4 ? Audience research for the network shows one uncomfortable trend - a record number of listeners over 65. The two most recent quarters of RAJAR figures show the percentage of over 65s as just above 45%, compared with an average just below 40% before the pandemic break in audience research. The target audience for the network is 35-54 (they've wisely dropped ABC1 as a a specific) but the average listener comes in at 59.
Meanwhile Controller Mo is profferring more opportunities to indies soon, with the obit show Last Word, Any Questions, Any Answers and 'Religious Talks' going out to tender over March and April.
No comments:
Post a Comment