Mary Hough, titled Head of Content Discovery at BBC Sounds, is fronting a trial of Content Protection.
In a bid to get more people to install their app, the Sounds team intend to delay the arrival of some regular BBC radio shows on other 'podcast' platforms for a month. They include In Our Time, Desert Island Discs, Inside Science, Friday Night Comedy, Money Box, and 5 Live: All About Sport.
It's not clear how regular listeners on other platforms might find out about this intervention (unless they read this blog or the news release), other than stumbling over the gap and listening to something else. Says Mary "We hope this gives people plenty of notice to download the BBC Sounds app, if they haven’t yet, and enjoy the next episode of their favourite BBC programmes."
I suspect that some Radio 4 commissioners will be unhappy about this disruption-in-the-name-of-marketing; In Our Time and Desert Island Discs bring in big comforting numbers on catch-up. It's almost as though Sounds wasn't entirely proud of its success with older listeners.
No comments:
Post a Comment