BBC DG Tim Davie's desire to do something more exciting with news in the States than BBC.com currently offers maybe fulfilled by new hire Jennie Baird, from Riverside, Greenwich, Connecticut. She's currently Global Head of Product for News Corp, based in New York.
She'll be part of the burgeoning BBC New York operation run by Rebecca Glashow. Jennie, 53, studied history at John Hopkins and Irvine, before taking a course in graphic design at the New York School of Visual Arts. Her first venture into technology was an educational CD-rom, The Magic School Bus Explores the Rainforest. Then she set up SmartMoney.com, a personal finance website which was a joint venture between Dow Jones and Hearst ("I literally hand-coded the MVP website in Notepad.")
Later projects included BabyNameWizard.com (now subsumed into mom.com), described as "Bloomberg for Baby Names", and, for News Corp, the shouty news aggregator, knewz.com.
We hope Jennie leaves her politics at the door to the agile scrum room; she's on Greenwich's Representative Town Meeting, driven to local activism by Trump. She cares about wolves.
No comments:
Post a Comment