From today, ITV are doubling down on soaps at the heart of their schedule. Coronation Street moves to hour-long episodes on Monday, Wednesday and Friday at 8pm; Emmerdale moves to 7.30pm every weeknight.
This places renewed pressure on Britain's third-place soap, EastEnders, based on one of the most expensive sets inside the M25. And, this week, it means increased difficulty getting widespread demographic traction for Panorama (Monday 7.30pm) EastEnders (Tuesday 7.30pm) the all-new exciting regional show, We Are England (Wednesday 7.30pm) EastEnders (Thursday 7.30pm) and A Question of Sport (Friday 7.30pm).
And, in a challenge to their departing CEO Deborah Turness, the 6.30pm ITV News is being extended to an hour from March 22, presumably with a relaxed second half-hour to woo One Show viewers.
Does Charlotte Moore have any tactical shots left in her locker ?
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