There's a new provider of 'official' web stats from January. Ipsos Mori have won the five-year contract to provide data for the UK Online Measurement (UKOM) organisation, taking over from Comscore.
Ipsos have already provided data for the months of October and November - and in November, Reach plc overtook the BBC to move into fifth place in their charts (behind Google services, Facebook/Meta, Amazon and Microsoft.)
The BBC might have seen this coming; Ipsos' system is based on one already provided to the BBC called Compass. Compass already has a panel of 2,500, who share data from their smart phones, tablets, laptops and pcs via an app. Now, they form part of a 10,000-strong panel.
The incentive ? An online points reward programme. You get £20 worth of points for successfully joining the panel and a further £5, £7.50 or £10 worth of points for each month you continue to participate, depending on the number of devices you have.
In November, Ipsos calculate that Reach sites were visited by 38.1m 15+, with the BBC on 38m. Reach has nine national titles including the Daily Mirror, Daily Express, Daily Star, Daily Record and Sunday People as well as OK!; 110 regional offerings including the Manchester Evening News, Liverpool Echo, Birmingham Mail, Western Mail and Bristol Post; and 80 different online brands.
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