Tuesday, November 2, 2021

Premium product

BBC Studios are attempting to monetise their podcasts in North America, offering "BBC Podcasts Premium" via the Apple Podcast platform at $2.99 a month. 

For that, you get ad-free versions of the Radio 4 Braggosaurus, In Our Time, and the World Service-produced Global News Podcast, alongside new stuff from Jon Ronson and Louis Theroux. No sign, at this stage of Gemma Collins and Scarlett Moffatt. 

As with BBC Select, launch director is Louise La Grange (D F Malan High School, Bellville and B.Acc, Stellenbosch University): “Audio storytelling is where the BBC first began almost a century ago, and we’re proud to expand on that tradition with the launch of BBC Podcasts Premium. We are incredibly excited to collaborate with Apple on its subscription product that offers a compelling and seamless way for audiences in the U.S. and Canada to enjoy the very best of our global audio journalism and storytelling, all ad-free, along with never-before-heard titles this side of the pond.” (Is Louise in London or New York ?)

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