The BBC is continuing to grow audiences abroad, thanks, in part, to the unwitting generosity of licence fee-payers, the Foreign Office - and a steady growth in the international performance of BBC Studios.
Last year £214m of licence-fee income was diverted to the World Service group, a legacy of Mark Thompson's settlement in 2010. The Foreign Office coughed up £88m (0.74% of annual spend).
The BBC's Global Audience Measure, in which we are assured there's plenty of de-duplication to make sure people aren't counted twice, now stands at 489m per week, up 20m from 2020, and on target to reach 500m by 2022. Within that, BBC World Service (in English) and the language services, some operating solely on digital platforms, are up 13m; and BBC Studios reach is up by 16m, to 65m.
We're told BBC.com saw a rise of 8 million since 2020 and now has a reach of 40 million adults. Yet, when combined with BBC World (the tv news service), total growth is 3m, suggesting something of a drop for the linear channel.
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