The latest BBC release on quarterly listening via Sounds bigs up podcasts and music mixes aimed at yoof, ("We helped people soundtrack their summer") but the headlines continue to go to grown up stuff.
The average weekly BBC Sounds audience was 3.6 million across the app, website and voice activated devices; 54 percent of overall plays on BBC Sounds were for live content and 65 percent of all listening hours on BBC Sounds were live. So, when RAJAR figures come next week, we might be able to untangle whether this is new live listening, or transferred live listening.
The Archers tops the list of most listened-to radio output, ahead of a 1985 dramatisation of Agatha Christie's The Mystery Of The Blue Train, with Maurice Denham as Hercule Poirot. David Mitchell’s gameshow The Unbelievable Truth was in third place. All the top ten on-demand programmes were from Radio 4 or 4 Extra.
In podcasts, again, all the top ten came from speech networks, headed by You're Dead To Me (R4) Newscast (News), and Nuremburg (R4).
If you look at podcasts and BBC radio programmes on-demand on third party platforms, the top twenty are provided by R4, World Service, Radio 5 Live and BBC News.
No comments:
Post a Comment