Thursday, September 16, 2021

Saviour ?

Is it a bit like Cristiano Ronaldo going back to Man Utd ?  Piers Morgan is rejoining Rupert Murdoch's suite of companies; he first started with them as a freelance on The Sun in 1988, rising to editor of The News of the World, where many exclusives were provided by Max Clifford ("He is trustworthy, always looks after his mates and no tabloid editor worth his or her salt would cross him" Piers Morgan 2012). He left in 1995, shortly after publishing pictures of Earl Spencer's wife leaving an addictive disorders clinic in Surrey. 

Rupert has lighted upon Piers as a figurehead for TalkTV coming to a set near you in 2022. Piers will host a global 'weeknight' talk show, which will also apparently fit on FOX Nation and Sky News Australia (previously run by Angelos Frangopoulos, and seen as a blueprint for the current evening format of GB News). Piers will leave the Mail, and become a columnist for The Sun and the New York Post, and his next book will be published by Harper Collins. 

The thing about Cristiano Ronaldo was that he was good at football and scored a lot of goals. Piers Morgan's record as a tv host is less sparkly. He tried hard at CNN, but, in general, the audience figures picked up after he left. His impact at GMB has been largely oversold, largely by selective use of figures by Piers himself. I'd be surprised if Fox Nation rebroadcasts Piers in prime. Sky News Australia could do with a boost - evening shows are watched by averages below Farage on GB News, at 70,000 odd. 

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