Saturday, September 11, 2021

Radio rescue

It looks like we're on the way to a public sharing of radio audience figures again. RAJAR are set to publish a new quarter's worth of data on Thursday 28th October.  Their system relies on face-to-face recruiting of a balanced panel who then complete either paper or online listening diaries, and are then re-interviewed. That face to face work was frozen because of lockdown in March 2020. 

Since then, we've had hints that early breakfast listening collapsed, with people working from home not getting up as early - or consoling themselves with the car radio on commutes. Since then, we've had a cascade of chill, mindfulness and mental health podcasts. Since then, we've had the launch of Times Radio, on June 29, 2020.  How WILL the radio landscape have changed ?

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