Things will be a little more straight-laced for Lydia Mossahebi, just appointed Head of Digital at BBC Children's & Education.
Lydia (Moira House School, BA University of East Anglia, and post-grad magazines from City) spent nearly six years with Channel 4's online team before joining Beano.com, where "cheekiness, rebellion and mischievousness are in our DNA".
One of her favourite strands is The Secret Life of Animals: "The kids just love it, and it’s so lovely and joyous, and it works every time, because kids just want to see a zebra farting, it’s really funny!"
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