Discovery likes to present itself as a tv force for good, a semi-public service broadcaster. This morning, sports fans have realised that the company, Olympic rights holders for Europe, is not prepared to invest as much as the BBC in Games coverage.
Discovery bought the tournament rights back in 2016, and graciously allowed the BBC to show two sports, live, simultaneously. Everthing else is available from Discovery's Eurosport - but, unlike the BBC offering during the Olympics, without commentary. Contrast this with Eurosport CEO Peter Hutton's claim, at the time of the deal: "We want to be seen as someone who genuinely helps the sports industry and is positive to sports fans. You don’t want to be associated with [negative] stories that make the sports viewing experience worse."
Discovery is an investor in GB News.
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