It might be the content, it might be the way it's being delivered, but it seems only around half of GB News's first full day audiences are prepared to give it a second go.
Monday's Great British Breakfast averaged 79,000 between 0600-0900 (1,000 higher than Kay Burley's 78,000 on Sky News). The Tuesday GBB was down to 46,000.
Andrew Neil's flagship 8pm hour averaged 153,000 on Monday; on Tuesday, it was down to 72,000.
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